About Us

OUR MISSION IS to CREATe A HOLISTIC CLINIC UTILIZING COMPLEMENTARY ALTERNATIVE MEDICINE SUCH AS MASSAGE THERAPY, Nutrition Therapy, CHIROPRACTIC MEDICINE AND ACUPUNCTURE Where THE GOOD PEOPLE OF ROCHESTER,NY & SURROUNDING COMMUNITIES Can Go to meet their healthcare needs in a non-traditional setting.

OUR MISSION - BUILDING A STRONGER YOU TOGETHER

General Wholistic Center, founded and directed by Kanoa General, is a minority owned and operated clinic in the heart of Bushnell's Basin focused on massage and complementary alternative therapies to treat a variety of conditions currently afflicting humanity. We focus on the physical, mental, emotional and spiritual aspects of your life to bring you into a more balanced state of being. We specialize in treating orthopedic conditions and scar tissue acquired through injury, post-surgical interventions and burns by utilizing structural integration and orthopedic massage, medical cupping, hydrotherapy, and Kinesio Taping®. We specialize in reducing chronic stress to help you sleep more restoratively and function more efficiently during the day.

And we do all of this in a caring and non-judgmental setting that is supportive and inclusive of LGBTQIA people and POC because we believe that all people should be treated with love and respect regardless of their background. We're committed to a higher quality of treatment for those in need, and we do so by using high quality, environmentally friendly products either Made in the USA or are fair trade. All of our oils, butters and essential oils are 100% organic so that you never have to worry about what's being applied to your skin and absorbed into your body.

Whether you're seeking to restore health and vitality, reduce stress, reduce or eliminate neuromuscular pain, address scar tissue restrictions from surgery, illness or burns, we thank you for considering us as an adjunct to your well-being.

Come and experience what our gifted and experienced practitioners can do for you.

We're Open

7 Days/ Week 9am-9pm

By Appointment Only

Serving the following areas:

Bushnell's Basin

Pittsford

Victor

Fairport

Mendon

Henrietta

Brighton

Penfield

Perinton

Rochester

Meet Our Providers

KANOA GENERAL BS, MMT, LMT

Kanoa General is a New York State Licensed Massage Therapist in practice for nearly 2 decades having earned his Master Myoskeletal Diploma from the Freedom from Pain Institute with Dr. Erik Dalton in 2022, and earned his Orthopedic Massage certification from the Center of Pain Management with James Waslaski, LMT in 2015. He received his Bachelor of Science degree in Biology, with an emphasis on pre-medical studies, from Syracuse University in Syracuse, NY in order to have a better understanding of the human body and apply his knowledge to his clients' unique musculoskeletal issues.

Drawing from his Native American heritage, Kanoa has always had a deeply rooted passion for massage, bodywork, nutrition and herbalism. His goal is to become a Doctor of Naturopathy so that he can combine his training in bodywork to help alleviate your chronic pain and illness that may be caused by stress, nutritional and metabolic deficiencies, and neuromuscular tensions.

In his commitment to continuing education and the progression of massage as an adjunct to healthcare, Kanoa can be found researching and advocating the benefits of massage during his spare time. He is a teaching assistant for his mentors in the bodywork and healthcare space. He also volunteers as a sports massage therapist at Ironman, marathon events, and the occasional Buffalo Bills camps.

You can be assured that you'll receive the highest quality of care because Kanoa is a member of the American Massage Therapy Association; Nationally Certified in Therapeutic Massage and Bodywork; a Certified KinesioTaping Practitioner; a Master Myoskeletal Therapist; an Orthopedic Certified Massage Specialist; a Certified Burn Scar massage specialist; and a member of the International Association of Healthcare Practitioners. He has received training from the Upledger Institute in Craniosacral Therapy; in Orthopedic Massage from James Waslaski and Whitney Lowe; in Myoskeletal Alignment Techniques from Dr. Erik Dalton; in Active Myofascial Therapy from Irene Diamond, creator of The Diamond Method; in burn scar massage from Jen Hartley, owner of Handle with Care Burn Scar Massage; and in KinesioTaping from KinesioTaping Assocation International.

Respected by many clients, from hard-working mothers to celebrities and world class athletes, for his intuitive and focused touch, and professional yet warm demeanor, Kanoa has developed many long-standing professional relationships and an international client base.

When he's not attending class or working, Kanoa can be found hiking the Adirondack mountains or fishing its world class lakes and rivers, or cycling and running along the numerous trails in Western New York.

AMY FROMM MS, RDN

Amy is a Registered Dietitian with a passion for helping individuals develop healthy eating habits in order to promote wellness and prevent disease. She received her Bachelor’s in Nutrition Management from the Rochester Institute of Technology her Masters in Nutrition Science from the University of Buffalo and completed over 1,300 hours of supervised practice while completing her Dietetic Internship at the University of Rochester’s Strong Hospital.

Amy brings a wide breadth of professional experience including clinical nutrition, inpatient pediatrics, long-term care, outpatient counseling and community and institutional food service. Amy is a member of the Academy of Nutrition and Dietetics and is credentialed as a Registered Dietitian through the Commission on Dietetic Registration.

She has a passion for nutrition and providing the best evidence-based nutrition care to her clients. Amy creates a personalized nutrition plan for each client allowing them to develop a deeper understanding of food and lifestyle choices. She believes that developing food and lifestyle choices that work best for you creates lasting changes that will improve how you feel and empower you to live your best life

Testimonials from satisfied clients

Actress France Castel, on her show

Pour Le Plaisir, discusses her experience with Kanoa.

Tyler R talks about his experience with

General Wholistic Center.

This could be your testimonial! Have a great experience? Let us know and we can post it!

“

I highly recommend Kanoa and General Wholistic.

I had been seeing a sports medicine specialist before being passed along to a pain management specialist.

While both my sports medicine specialist and pain management specialist were extremely knowledgeable and dedicated to helping me, I was showing minimal improvement on my injuries. I had gone through numerous rounds of cortisone shots, trigger point injections, and physical therapy before they finally suggested I try a medical massage and recommended the team over at General Wholistic.

Before deciding to make the call, I did some research on medical massages and read the reviews on General Wholistic. I found that there were not that many reviews, which is why I wanted to take the time to write this review, as I cannot recommend Kanoa and General Wholistic enough.

I emailed requesting assistance on schedule as I was not sure which service to book or how long I should book it for. Kanoa followed up by phone within 24 hours to gather some more information and scheduled me for that same week! The best part, he was extremely flexible and worked with me to find a time after my workday.

After my first appointment with Kanoa, pain that I felt for years was finally gone, I thought I was going to have to live with that pain forever. Kanoa did not only work on my pain points, but he also examined my entire body to truly understand what could have been causing the pain and other “problem areas” that I had. Not only is he extremely knowledgeable and explains everything to you in a simple way, but he is also passionate about what he does and is dedicated to helping his patients.

He recommended some stretches that I should do in-between visits, I had requested links to videos or images as I am very much a visual learner and wanted to have references. He took the time to make a video customized for me and walked me through each stretch and explained why they were important and would help in my recovery.

I have only had three visits so far but I can without a doubt say that my quality of life has drastically improved.

- Nicolina B.

”

“

Wonderful people; experienced knowledgeable, do great work! The customer service is also exceptional. Kanoa is very focused and attentive on the issues that I have with my train wreck body!

- Marci M.

”

“

As an internal medicine PA suffering from chronic tension headaches, I found my consultation with Kanoa to be very professional, knowledgeable and comfortable. I can easily tell there is a higher level of education and experience here than with other massage therapists or practices I have tried. I would most definitely recommend General Wholistic Center of Health and Massage to my friends, family and patients.

- Sarah Ingalsbe-Geno, PA

”

“

I had appointments both with Kanoa (Cranio-Sacro) and Samantha (Reiki). As a chiropractor, I like to try out different health practices so I can better refer my patients when in need. The office is very accommodating and relaxing. They both are great practitioners and people! They focus on your needs, make the atmosphere comfortable, and check in after your appointments! I have already sent patients to them and will continue to do so (and use them for myself as well)! I look forward to continued work with the both of them!

- Dr. Jose Balseca

”

“

Kanoa is not only a skilled massage therapist, he is concerned about total health and is very tuned in to you. My time with him today gave me an insight that has given me some work to do.

- LYNN E.

”

“

Kanoa is wonderful. I've been in alternative healing for over 30 years now and have gone to several therapists and Kanoa is without a doubt the BEST. He is the most knowledgeable of any practitioner I've ever seen, thanks I'm sure to his pre-med training. He has helped both me and my husband with sports injuries, some of which were quite serious (and painful). His suggestions for exercises have been invaluable. I recommend Kanoa highly to anyone who needs some serious therapeutic/restorative work done, or for someone suffering from an injury or chronic pain, or to someone who just wants the best relaxing massage you will ever get! Also, both men and woman can feel safe and comfortable knowing that Kanoa is strictly professional in his practice.

- GAIL T.

”

“

Best massage I have ever had. Release my body stress. Highly recommend.

- Kathy Wu

”

“

Best work ever done on my scars! Kanoa is an expert on anatomy! He helps me so much with my chronic neck pain, ulnar nerve pinching and pain.and arthritis from 5 wrist surgeries. Very clean and a quiet environment!

- Heidi M.A.

”

“

Great place! Because I'm at my computer all day I have experienced neck and back pain for several years. After having a massage I haven't had any sort of neck pain or lower back pain since my appointment. My quality of life has improved so much since my visit. These people aren't your [normal] massage therapist. Medically they know what they're talking about and know exactly what areas to work on.

- William K.

”

“

I was recovering from surgery and went here to help with numbness. The therapist that massaged me was amazing... was able to target the area that was causing the pinched nerve. It wasn't at all where I expected it to be. Totally amazing I would recommend this place to anyone!!!!

- Heather K.

”

“

My recent massage with Kanoa was incredible! He was professional, knowledgeable, and gifted. I immediately felt comfortable with him. He's a great listener and very intuitive. During the massage he was able to relieve my specific joint discomfort and find some tender muscles I hadn't even noticed myself. I was relaxed and happy at the end, and I can't wait to go back!

- JEN Z.

”

“

We truly enjoyed our appointments with you - your combination of relaxation and adjustment is amazing! We both felt the effects the following days in the form of more ease in our bodies. I also felt like my neck and left hand were in a continued state of release, telling me I need to pay more focused attention to these areas. Many thanks for such a special experience!

- Kate R.

”

“

I went for a run for the first time since our session and I couldn't believe how easy it was to walk during the warm up. My hips are usually so tight. It feels so much lighter to walk! I'm hoping it stays this way. Thank you

- Laura M.

”

“

Good morning! I slept through the night without pain to my feet, legs and knees! I can walk like a normal person! Thank you very much.

- Anick D.

”

“

Imaginons que le corps est représenté par une main, le stress de la vie, les épreuves, les accidents, les soucis, les problèmes de santé, les opérations, l’âge font que la main se referme peu à peu jusqu’à devenir un poing. Chacun des traitements reçus de la part de Kanoaest adapté et toujours différent selon mes demandes et mes inconforts, mon corps est de nouveau capable de se déployer comme une main ouverte. Je suis plus énergique, je respire mieux, mon regard est plus dirigé vers l’extérieur. Chaque traitement est une surprise, c’est toujours différent, moi qui ne fais que 5 pieds et 1 pouce j’ai l’impression que je pourrais toucher au plafond après mes traitements. J’en ressors toujours détendue et rayonnante. Kanoa aide autant mon corps que mon esprit. Je suis heureuse qu’une très bonne amie m’ait fait découvrir Kanoa, je le recommande à tous. Laissez-vous aider en toute confiance.”

English translation:

Imagine that the body is represented by a hand. The stress of life, events, accidents, concerns, health issues, operations and age make the hand close slowly into a fist.

Each of the treatments received from Kanoa is suitable and always different according to my demands and my discomfort. My body is again capable of operating as an open hand. I am more energetic, I breathe better, my gaze is more directed towards the outside. Each treatment is a surprise. It's always different. Though I'm 5'1", I have the impression that I could touch the ceiling after my treatments. I always come away relaxed and radiant. Kanoa helps both my body and my mind.

I am happy that a very good friend has recommended Kanoa. I recommend him to everyone. Let me help you decide with confidence.

- Odette D.

”

“

Kanoa is very knowledgeable and professional. I have had various types of massage from Kanoa and I can truly say it was the best I've ever received. I currently have issues with my shoulder and after 1 massage therapy session I felt better. I would highly recommend this company!

- Kim O.

”

“

It was a great experience- my massage was so relaxing! I've already scheduled the second appointment and look forward to their other services!

- Joyce A.

”

“

I couldn't golf or do any activities because they caused me pain every time I tried to be active. Within 3 sessions, Kanoa was able to take away my hip pain from a 7 to a 0. A zero! There's no more pain whatsoever. I'm able to golf and climb stairs again without a problem. I feel so good!

- Line A.

”

“

Thanks, Kanoa. Pain is considerably less, nights more comfortable and mobility definitely easier. I was having a lot of pain upon rising in the morning. Last 2 mornings were painless! You really helped me!

- Peggy G.

”

“

My hip and shoulder pains are gone and I don't have stomachaches like I used to. I feel like Kanoa helped me with my long term pains and I feel better than when we began.